Sunday, August 28, 2011
According to Corporate Insight, Twitter has surpassed Facebook as the most popular third-party network employed by financial services companies. While only 15% of the firms they tracked had a Twitter profile in the fall of 2008, that number grew to 57% by October 2010. Since then, they have been tracking statistics related to the social media properties on a monthly basis. Their findings demonstrate that Twitter continues to gain in popularity. As of August 1st, 67% of the firms Corporate Insight tracks now have a presence on Twitter, a 10% increase in as many months. During the same time, the percentage of financial services firms with Facebook pages increased by 3% to 59% of the industry.